Turning VISION into TRACTION
From uncertainty to unstoppable—InPaceline powers founders with coaching, capital, and strategy.
[Product Development] [Go to Market] [Growth] [Raise Capital] [Community]
Companies Featured In
About InPaceline
At InPaceline, we believe founders shouldn’t have to go it alone. Just like a paceline in cycling—where riders draft off each other to go further, faster—we help entrepreneurs gain momentum by working in formation.
Our mission is simple: turn founder uncertainty into unstoppable progress.
We equip founders with the coaching, tools, and playbooks to:
Go to Market Faster → launch MVPs, test channels, refine messaging, and validate ideas.
Build Stronger Products → from Amazon store setups to product-market fit experiments.
Scale Smarter → streamline operations, optimize marketing, and grow sustainably.
Access Capital → when the time is right, we help you build investor-ready systems.
Whether you’re venture-backed or bootstrapped, early idea stage or scaling fast, InPaceline is built to help you move with clarity, confidence, and speed—always with a network drafting behind you.
Meet the Team
-
Monet Goode
FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Emmett Marsh
DESIGN DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Eleanor Parks
SUSTAINABILITY DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
New List Item
Description goes here
Our Work
-
![Hansel Medical logo]()
Hansel Medical
Designed to meet the specific tracking & management needs of surgical and nonsurgical assets
[Investment Strategy] [Pitch Deck] [Elevated Pitch]
-
![Glorilight with bible verse]()
GloriLight
Bible verses projected on your child’s ceiling
[Product Development] [Branding] [Investor] [Go-to-market] [E-commerce]
-
![TinkRWorks]()
TinkRWorks
Hands-on learning that engages every student
[Investment Strategy] [Pitch Deck] [The Elevated Pitch] [Business Model]
The Paceline Advantage
-
![Cube icon]()
Storytelling & Brand Positioning
We help brands articulate their unique value through authentic storytelling and effective positioning. By framing your product or service as a transformation, we ensure that your brand resonates with its audience and stands out in competitive markets.
-
![Graph icon]()
Capital Raising Guidance
As experienced investors, we provide actionable advice for securing funding. From pitch deck creation and financial modeling to investor relations and term negotiations, we ensure you present your vision compellingly to the right stakeholders.
-
![Icon of two overlapping circles]()
Product Development & Go-to-Market Strategy
Leveraging expertise in manufacturing, design, and product-market fit, we guide founders in turning concepts into market-ready products. Our approach includes hands-on operational support, user experience mapping, and scalable go-to-market strategies.
-
![Illustration of three circles inside each other]()
Enterprise Value Creation
We focus on building scalable and sustainable business models by identifying key performance indicators, optimizing revenue streams, and enhancing margins. Our frameworks help establish a clear North Star for tracking and measuring success.
-
![Illustration of a cube]()
Strategic Planning for Exits
Whether you're preparing for an acquisition or a public offering, we provide strategic guidance to maximize enterprise value and ensure a smooth, high-return exit process.
What Our Clients Say
-
![Image of Greg Prosser]()
Working with Sarah, Clay and The Elevated Pitch team last year was a game-changer for our brand. They helped refine our messaging and materials, making our story clearer and more compelling. Beyond that, Clay has been incredibly generous in opening his network, connecting me with key players in manufacturing, investment, and engineering. Not only are they experts at what they do, but they’re also genuinely great people to work with.
Greg Prosser
CEO- Hansel Medical
-
![Picture of Nick Smith]()
When I came to Founders Circle I was going through a period where my team was beginning to unravel. Going through the program helped me re-establish my original vision, define a product, provided me insight on how investors look at companies and gave me the confidence to pursue my complete vision. Without FC, I don't know that I would be where I'm at today!
Nick Smith
CEO -Hauska.io
-
![Anthony Beckett - CEO Markify]()
I just wanted to reach out and thank you for your mentorship and support! As you know, I've very much a technically-minded person over a business-mined person. Without your guidance, I think the presentation in Chicago would've been significantly lacking the business elements needed to succeed. I'm sure a lot of the things I've learned from you will go on to help me significantly in the coming years.
Anthony Beckett
CEO Markify
-
![Robert Strong - CEO Pretty Thai]()
Clay Banks has been instrumental in transforming Prettythaibrand.com by building a robust online direct-to-consumer channel and revamping our Amazon storefront, which now significantly contributes to our annual revenue. His strategic insights and expertise have also enhanced our product presentation to grocery retailers, boosting our market presence. We highly value Clay's contributions and recommend him for strategic growth and operations.
Robert Strong
CEO Pretty Thai
-
![Matt Kyser - CEO Curb Cover]()
Working with Clay Banks has been a game-changer for Curb Cover. His expertise in investment strategy and brand development has not only strengthened our financial footing but also transformed our online presence on web and social. Thanks to Clay's guidance in the early days of our company, we were able to raise investment, build a new brand and set our company up for future success.
Matt Kyser
CEO Curb Cover
-
![Image of Brooke Sherwood]()
Founders Circle is the place to get tactical information about clarifying and communicating your vision. Practicing and learning alongside a group of founders going through the same thing provides the motivation, inspiration, and comradery all founders dream of.
Brooke Sherwood
CEO- New Wave Ventures
-
![Image of Hannah Thiessen Howard]()
I've been a member of a lot of different business groups, think tanks and brainstorming sessions, but none has really brought me so much value in such a small window of time as the Founder's Circle. More than being a small business course with expert leadership, this is also a group of business owners and founders who are interested in supporting each other and enhancing our shared experience
Hannah Thiessen Howard
Founder - Slow Knitting
Resources
Explore a Range of Free and Paid Resources to Fuel Your Brand's Growth
Putting the “Performance” in KPI.
We take pride in the journey, putting in the reps and overcoming big challenges.
72
Startups coached and achieved Product Market Fit
321%
Average annual revenue growth
21
Products invented and launched in market
533
Startups coached
76%
of brands go from $0 to $1M in 18 months
92%
of founders raise capital with InPaceline
Recommended Courses
Online Workshop
The Elevated Pitch
Online Weekly COACHING
LuumVentures - Founder Community
Venture Studio
Get noticed, stand out, and show traction.
The Founders Round
Coaching and Investment for Game-Changing Brands
Our newly launched Founders round is designed to foster innovation in consumer electronics and software. By applying to the studio, entrepreneurs gain access to:
Investment opportunities tailored to your growth stage.
Hands-on coaching in product development, branding, and scaling operations.
Strategic resources to refine your business model, strengthen your market positioning, and accelerate your growth trajectory.
The InPaceline Substack
Actionable insights for unstoppable founders.
The InPaceline Substack is where we share the same frameworks and playbooks we use with founders every day. It’s designed for both venture-backed and bootstrapped entrepreneurs who want to move faster, smarter, and with more confidence.
What you’ll get:
🚀 Go-to-Market Speed → launch MVPs, test channels, and refine messaging
🛠 Product Building → Amazon store setups, product-market fit experiments, and scaling operations
📈 Growth & Scaling → marketing strategies, channel testing, and founder execution hacks
💰 Capital Readiness → proven fundraising frameworks when you’re ready to raise
Build the next great company
Unlock the power of storytelling and accelerate your business growth with Explain It Better, Grow Faster. This free e-book is packed with real-world case studies from iconic brands like Slack, Airbnb, and Warby Parker—showing you exactly how they positioned themselves for massive success. You'll get practical tools and a step-by-step framework to craft a compelling pitch, articulate your unique advantage, and inspire investors, customers, and partners to buy into your vision. Whether you're raising capital, launching a new product, or expanding your market, this guide will help you communicate with clarity and confidence. Download it now and start building a brand people can’t ignore!